Политика работы в социальных медиа – 113 примеров

14 Дек
2009

Многие компании, которые начинают работать с социальными медиа, приходят к выводу о необходимости создания специального свода законов по работе с социальными медиа для своих сотрудников.

Если посмотреть на подобные документы известных компаний можно увидеть на сколько компания плотно работает в интернете, а также цели, к которым она стремится. Кроме этого – это прекрасные примеры для внедрения подобного свода рекомендаций в Вашей компании.

Предлагаю Вашему вниманию небольшой список таких документв. Эту подборку, составил Крис Бодро на своем сайте Social Media Governance.

Организация Политика работы в социальных медиа
About.com Template: Blogging and Social Media Policy
About.com Template: Internet and Email Policy
American Red Cross Social Media Handbook for Local Red Cross Units
American Red Cross Online Communications Guidelines
Australian Public Service Commission Interim Protocols for Online Media Participation
Baker & Daniels Social Media Policy
BBC Editorial Guidelines, personal use of Social Networking
BBC Use of Social Networking and other third party websites
BBC Online Services Guidelines in Full
BBYO Staff/Volunteer Presence on Social Networking Sites
Bread for the World Online Technologies, Social Media and Bread
BT Forum Guidelines
Canadian Broadcasting Corporation (CBC) Facebook Policy
Chartered Institute of Public Relations (CIPR) Social Media Guidelines
Chartered Institute of Public Relations (CIPR) Social Media Guidelines for Consultation
Children’s Hospital Los Angeles Share Your Story – Use and Access
Cicso Internet Postings Policy
City of Hampton, VA Social Media Policy
City of Seattle Blogging Policy
Cleveland Clinic Social Media Policy
Dell Online Policy
DePaul University Social Media Guidelines
Easter Seals Online Community Guidelines
Electronic Frontier Foundation How to Blog Safely (About Work or Anything Else)
ESPN Social Media Guidelines For ESPN Employees
eWay Direct Social Media Policy
Fairfax County, VA Facebook Comments Policy
FedEx Blog Policy
Feedster Corporate Blogging Policy
Fellowship Church Personal Website and Weblog Policies
FINRA Guide to the Internet for Registered Representatives
Fudder Netiquette
Gartner Public Web Participation Guidelines
General Services Administration (GSA) Social Media Policy
Gibraltar Associates Associates Social Media Policy
GM Blogger Policy
Greteman Group Social Media Policy
Harvard Law School Terms of Use
Headset Brothers Social Media Policy
Hill and Knowlton Blogging Policies and Guidelines (selected extracts)
Hill and Knowlton Collective Conversation Code of Conduct
Hill and Knowlton Social Media Principles
HP Code of Conduct
IBM Social Computing Guidelines
IBM Case Study: The Impact of Corporate Culture on Social Media
InQbation Government Policy Guidelines
Intel Social Media Guidelines
International Federation of Red Cross and Red Crescent Societies (IFRC) Social Media Staff Guidelines
International Olympic Committee (IOC) Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008
Iowa Hospital Association Comment Policy
Jaffe Template: Social Media and Social Networking Policies and Procedures
Judith Lindeau Template: Social Media Policy for Associations (Real Estate)
Kaiser Permanente Social Media Policy
Kodak Social Media Tips
Le Bonheur Children’s Medical Center Comments Policy
LiveWorld Social Media Content Guidelines
Mayo Clinic For Mayo Clinic Employees
Mayo Clinic Participation Guidelines
Mayo Clinic Comment Policy
Media Law Resource Center Compilation of Legal Actions Against Bloggers
Microsoft Channel 9 Doctrine
Microsoft Tweeting Guidelines and Blogging Guidelines
Missouri Department of Transportation Post A Comment – Use Policy
National Public Radio (NPR) NPR News Social Media Guidelines
New Zealand State Services Commission Principles for Interaction with Social Media
New Zealand State Services Commission The Guide to Online Participation
Oce Social Computing Guidelines
Opera Employee Blogging Policy
Plaxo Communication (Blogging) Policy
Porter Novelli Our Social Media Policy
Powerhouse Museum Communication Using Public Facing Museum Blogs – Policy
PR-Squared Corporate Social Media Policy: Top 10 Guidelines
Razorfish Employee Social Influence Marketing Guidelines
Rhetorica Blogging and Comment Policy
RightNow Social Web Employee Policy
Roanoke County, VA Social Media Policy
Roanoke Times News Standards and Policies
Robert Scoble Press FAQ
SAP Social Media Participation Guidelines 2009
Sentara Social Media Policy
Shift Communications Top 10 Guidelines for Social Media Participation
Smithsonian Institution Web and New Media Strategy
Social Media Business Council Disclosure Policy Toolkit
SpareBank 1 Rules for Blogging
State of Delaware Social Media Policy
Sun Microsystems Guidelines on Public Disclosure
Sun Microsystems Alumni Blog Aggregation Additional Terms
Sutter Health Policy for Social Networking and Other Web-Based Communications
Sutter Health Guidelines for Participation in Online Communities
Telstra 3 Rs of Social Media Engagement
The University of Texas MD Anderson Cancer Center Blog Policies and Guidelines
The Well Community Guidelines
Thomas Nelson Blogging Guidelines
U.K. Government Template Twitter Strategy for Government Departments
U.S. Air Force Air Force Blog Assessment
U.S. Air Force New Media and the Air Force
U.S. Army Corps of Engineers – Jacksonville District Social Media User Guidelines
U.S. Coast Guard Social Media – The Way Ahead
U.S. Environmental Protection Agency (EPA) Blogging at EPA for Greenversations
U.S. Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising
U.S. General Services Administration’s (GSA) Office of Citizen Services (OCS) Blog Policies
U.S. Navy Web 2.0: Utilizing New Web Tools
UK Civil Service Code for Online Participation
Unic Social Media Guidelines
University of Maryland Medical Center Comments Policy and Blog Participation Terms and Conditions
Wake County, North Carolina Web 2.0 Guidelines for Use
Wal-Mart Twitter External Discussion Guidelines
Walker Art Center Blog Guidelines
Washington Post (via PaidContent.org) Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks
Webtrends Social Media Guidelines
Wells Fargo Community Guidelines
Workplace Fairness Off-Duty Conduct
Yahoo! Personal Blogging Policy

Павел Таргашин

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