Problem
A perspective customer puts off his
or her decision to purchase a watch until visiting
a Swatch store for a try-on.
2016
All the purchases are carried out
in offline Swatch stores
2017
Solution
Change in the purchase decision making process
of a client by using augmented reality technology
Online retail emerges – a mobile app that contains the whole collection
of the brand and makes it possible to try on a watch with the help of a smartphone
2018
A person receives a notification about a new collection
on the smartphone. He or she tries on a watch via the AR
mobile app and makes a purchase
Effectiveness
in 2018
The efficiency in 2018 is 15 times higher! The time for the initial
try-on is reduced by 15 times. The barrier preventing people from shopping online no longer exists!