Tools:
Strategy and creativity
Design and development
Promotion
Video
PR
HP ​ is one of the largest companies
in the field of information technology. Hardware
and software supplier for business and individual consumers.
Manufacturer of printers and laptops.
Product
HP DeskJet Ink Advantage 5525
A multi-function deskjet
printer with both wire
and wireless network
connectivity. Model features
include HP ePrint, touch LCD
display, prints without borders.
Aims
1
Tell the audience about the new feature of the printer: printing from mobile devices
2
Demonstrate how easy printing from mobile
devices can be if you use HP ePrint
Idea

«Free the mime!»

We let the audience test the new
feature of the product while playing.
We suggested to users taking part
in the project by using the mimicry
of their mobiles on the website.
They could print words
online via a remote printer.

Solution
During 5 days a mime thinks of random words and plays
charades with the visitors of the website, trying to explain
the meaning with his body language and face expressions
The mime explains a word - Users send in their answers to be printed out - Correct answers free the mime
The mime explains a word
Users send in
their answers
to be printed out
Correct answers
free the mime
Results
56 030
unique users visited
our website
Over 42%​
of them visited the page upon
the recommendation of a friend
74 596
answers were sent in by
the participants throughout the project
Video: how it was